• Ragni Singh
• Posted on 09-May-24 3:47 PM
• In: Clothing and marketing

What impact does influencer marketing have on women's fashion choices and self-image?

In what multifaceted and profound ways does influencer marketing exert influence on women's fashion choices, self-perception, and self-image, encompassing aspects such as the cultivation of aspirational lifestyles, the reinforcement of beauty standards, the promotion of consumerism, the validation of social identity, and the blurring of boundaries between authentic expression and commercial endorsement, and how can brands and influencers navigate this complex landscape with integrity, transparency, and responsibility to empower women to make informed decisions, cultivate genuine self-confidence, and celebrate their unique identities in a digital era dominated by curated narratives and idealized representations?